http://simplenews.com.au/ab-testing-the-benefits-and-why-you-should-insist-on-this-feature/ Email Marketing Simply Fri, 26 Jul 2013 06:24:16 +0000 hourly 1 http://wordpress.org/?v=4.1 http://simplenews.com.au/ab-testing-the-benefits-and-why-you-should-insist-on-this-feature/#comment-3 Tue, 19 Feb 2013 10:02:28 +0000 http://simplenews.com.au/blog/?p=20#comment-3 A/B testing is a must in our opinion because there is no better feedback for an email marketer that comes so easily and for such a little cost! There are so many variants that can impact the performance of any one individual email newsletter you send. By A/B testing each email you are able to reduce some of the variants by sending at the same time to the same list but with a few small subtle differences. The best way to learn is to see it in action. That way you start to form a plan to improve your overall email and communication strategy.

]]> http://simplenews.com.au/ab-testing-the-benefits-and-why-you-should-insist-on-this-feature/#comment-2 Mon, 18 Feb 2013 21:08:04 +0000 http://simplenews.com.au/blog/?p=20#comment-2 I’d like to keep reading concerning A/B Testing, the benefits and why you should insist on this feature | simplenews.com.au, please supply a lot more materials.

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