The Blog
Find up to date articles on email trends and tips and how to make the most of this digital marketing medium.
Get your sales message through with all that background noise
Today my inbox received a battering. Yours probably did to. Every retailer, online and offline struggling for my dollar. The problem, i deleted most of them. It started to make me think, how do you get cut through with so much going on? How do you get your voice heard...
Can i get XML feeds or dynamic content into my emails?
XML – Extensible Markup Language, is probably at the core of most applications in some form or another. XML is one of the simplest ways to pass information between applications. It is fast, lightweight and incredibly easy to use. However there are not many email...
Should i switch to a template based email or not?
The simple answer is YES! Here are 5 great reasons why templated emails are the simplest and often the best solution for every business. It is Quicker – Building an email from scratch each time you want to send a newsletter is a lengthy process. Have you got the...Mobile and how this should impact your email communication strategy
If mobile phone usage stats today suggest that there is 1 mobile phone for every Australian in Australia, 1.2 mobile phones for every Britain in the UK and even more in other parts of the world. Mobile is changing the way we communicate. Advances in technology are...
Simple tips to grow your subscriber list
A quality list is worth more to you than a large list that is disengaged. The reality is, if you don’t have a sound strategy to keep your list topped up with new subscribers then you will run out of opportunities.
A/B Testing, the benefits and why you should insist on this feature
Very quickly you can see why this is probably the best tool in your arsenal to improve the performance of all of your email campaigns. Insist on this feature in your email software solution and insist on it being standard, an extra cost for this feature could set you back.